We are a communications and design studio based in Mumbai. Our goal is to help organizations with tools, collaterals and strategies to strengthen their internal and external communications.

We understand the varied challenges faced by organizations in the social sector, and stay heavily invested in assisting the team through all components of the exercise, from project management, to planning timelines and training teams during handover.

User-centered Approach

We adopt a user-centered approach to our design and strategy, keeping our audience in mind all through planning and execution.




Beginning with Research

We start each project with an immersive qualitative research exercise. Our process starts with primary and secondary research with the internal team, external stakeholders and our target audience. The research involves a combination of one-on-one interviews and group discussions using ethnographic practices. The research informs our designs and strategies.

Designing a narrative for your user

All our designs and strategies are centered around the needs of our user. We see each communication material as opportunities to take our user through a unique, engaging experience. From the content narrative to the visual experience of the design, we focus on weaving all components together to communicate with the user effectively.

Feedback and testing our ideas

Our process is iterative, incorporating user feedback at every stage. Our process allows for flexibility to change course at critical junctions based on user response. The exercise helps us keep our ideas and solutions relevent.

Our Team

Meghna Rakshit

CEO

Meghna comes with over 15 years of marketing and communications experience with corporate and social sector companies. She worked on marketing strategy at Anand Bazaar Patrika and 9.9 Media, media planning at Mindshare’s New York and Mumbai offices, and then led the communications team at Teach For India. Meghna has an MBA from The Indian School of Business, and a BA in psychology and communications from Hamilton College, NY. Aside from work, Meghna is passionate about dance, yoga, autobiographies and Buddhism.

Harish Subramanian

Design Lead

Harish has previously worked as a designer with Teach For India, and JWT New York. His work has been internationally recognized and awarded the William Drenttel Award for Excellence in Design. Harish holds a BFA degree from the School of the Art Institute of Chicago. He comes with experience in graphic design, print production and ethnographic research. When not working, Harish is either watching rom-coms, or sitting at a quiet bar.

Janey Lee

Research & Strategy Lead

Janey believes in the power of empathy, good design, and effective communications in improving service delivery. She has worked with Tata Trusts and the Municipal Corporation of Greater Mumbai, through the University of Chicago International Innovation Corps Fellowship. She has also worked with the US Consumer Financial Protection Bureau. Janey has a Bachelor’s Degree in political science from the University of Chicago. When not working, you can find her eating Naturals ice-cream. She also enjoys looking for ballet classes, hiking, and watching The Office.

Shivam Soni

Web Developer

Shivam holds a Bachelor Degree in Computer Science Engineering from Mumbai University. He works on a wide range of projects including planning, specking, building, deploying, and testing the studio’s digital solutions. He enjoys working on both front-end and back-end problems. When not working, Shivam is either binge-watching a TV series or discussing his favorite movies.

Organizations we have worked with