By The Way Restaurant

Brand identity & exterior design

By The Way, is a restaurant owned and run by a well-established non-profit organisation - Seva Sadan Society. The restaurant needed to increase its sales, and wanted to revamp its brand to attract a younger untapped clientele.

We created an identity that exhibits a balance between a mature and youthful vibe. The The typeface stays true to the Parsi flavor and personality. We worked with colors existing in the restaurant interiors to sync all visual elements. Post building its identity, we went further to help rebuild their external façade to streamline with our proposed creative. We stayed heavily invested in the implementation process — from repainting the walls to producing the signage and light box.

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