Firki, Teacher Training Portal

Brand identity

Firki, a teacher training initiative of Teach For India, was looking to develop a branding system that could be translated onto the digital platform. Unlike the existing teacher training portals, Firki wanted to build a world for teachers where learning would be fun, relaxed and interactive.

We developed a dynamic identity that reflected the quirky, high-energy feel of the word “Firki”. We built a handcrafted fluidic logotype that embodied the idea of constant movement ~ constant growth. The soft edges, muted color-palette, and playful patterns help give the brand a warm, cosy vibe. Firki has gained over 1 lakh users within less than a year, and is working on adding more courses and gamifications in its next version.

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