Maya, The Musical

Brand identity & print collaterals

Maya is a project in Teach For India’s (TFI) student vision, which resulted in a Broadway Musical called Maya. TFI needed a visual identity for Maya that reflected its vision for children.

We used its main theme “Find Your Light” in the creative expression, which translated into a vibrant logo, artwork, branding material, collaterals (tickets, playbill, invitations), merchandise for sale (bags, mugs, t-shirts, greeting cards, bookmarks) and a life-size archway at the theatre venue with standees. The design was a symbolic representation of the journey of Maya in her quest for excellence. It was awarded the international William Drenttel Award for Excellence in Design.

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