Teach For India

Brand identity & brand consolidation

Teach For India is a non-profit organization striving to end educational inequity in the country. They came to us for a branding exercise which would maximise the impact of their advocacy and outreach through their growing network of Staff, Alumni, and Fellows.

We first reworked the brand identity visuals to best represent the organization. We then designed a comprehensive brand manual and usage guidelines that would ensure one strong brand voice in communication across a growing network of teams in various cities. We did in depth research with all teams to understand the roadblocks and challenges with communication, and as a result created an archiving system that houses all communication assets, making it accessible for everyone to use.

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