Treelife Consulting

Brand identity, website design & development

Treelife is a small start-up providing accounting, taxation and regulatory services. It was looking to build an identity for its communication to clients. The challenge was to show the unique positioning of the brand as a strong, caring, protective friend that simplifies accounting and taxation.

We looked at the brand name and personality to create a symbolic expression of the brand’s USP. We brought out different elements of the tree branch to depict various aspects of the brand. In addition to the visual identity, we designed a simple website, and print materials for Treelife.

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