Future School of Performing Arts

Brand identity

FSPA is a non-profit performing arts school and studio space. The organization was looking to build a simple, grounded brand identity, with an extensible branding system to support its varied scope of creative collaterals. 

We created an identity that embodies the angles, lines, form and structure seen in dance. It is also a creative representation of FSPA’s vision of empowering individuals towards excellence. We built a comprehensive communication system in the form of a brand manual that includes usage guidelines for design, photography, and written communication.