Brand narrative & brochure design
Rangsutra is a cooperative that works with and supports the livelihoods of over 3,000 artisans across India. The company is based on the principles of fair trade and a celebration of India’s rich craft heritage.
When Rangsutra came to us, they were looking to transition more fully into the retail space by launching an e-commerce platform where products can be sold under the Rangsutra brand. This required a strong narrative that would communicate Rangsutra’s social mission and build trust with the consumer about the quality and story behind Rangsutra’s products.
After user research with consumers, we crafted a brand story for Rangsutra that put the product at the center, while using Rangsutra’s powerful story of artisan empowerment as a supporting element. This was developed into a small brand booklet that outlines Rangsutra’s vision, ideals, and products with real artisan testimonials. We also created postcards and clothing tags that would serve as a short introduction to Rangsutra’s mission, and encourage consumers to become a part of it.