Seniority is an online retail destination for senior citizens. As they were starting up the company, they needed a brand identity that represented their idea.
We created their logo based on the insight we got in our ethnographic and consumer research with senior citizens. We needed to resonate with the emotion of feeling energized and full of life while celebrating aging. Our concept was “live evergreen” - the experience that the brand wanted its consumers have through the brand. The green leaf logo, soft colours, chunky rounded font brought warmth and freshness to the identity, and made it simple and easy to read for its customers. We built brand identity visuals and a comprehensive brand manual with guidelines to help Seniority use it across communication platforms.