Akanksha Foundation is a 25+ year organisation working in the space of education for children. It was going through a reconstruction of its program and model and was exploring a way to articulate the new phase of its work online with a refreshed marketing website. Akanksha has a stunning archive of drawings made by kids, which became the hero of the design system. The type, highlights, bold colour and hand-drawn design elements add to the joyful and friendly experience across the website. It allowed Akanksha to stand out and have a stronger recall value.