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Design and Communications
For Social Impact
PROGRAM 2
Brand STRENGTHENING KIT
Meet your FACILITATOR
PROGRAM details
This program will guide you to consolidate and clean up the way you communicate about your brand. Each week will have a combination of Masterclasses and 1-1 Sessions. In the masterclass you will learn about the weekly topic, the steps on how to achieve those goals with the tools and processes that will assist you in your tasks for the next two days. The 1-1 sessions will be check-ins to track progress, clarify doubts, and critique your work to help you complete your tasks.
Weekly Masterclass
Mondays & Wednesday, 11am-12pm
1-1 Sessions
Tuesday & Thursday: 1 hour
Hours to dedicate
5-6 hours / week
Week 1: Consolidating your brand identity into a brand manual
It is important to have consistency in your brand’s visual communication, and for everyone on the team to be aligned. In week 1, we put together a simple brand guidebook that organises your brand’s colours, fonts, language, style, and brand assets. We will consolidate all your brand elements and make it easily accessible to other team members and external collaborators who will be working on your brand.
Week 2: Creating a strong narrative for your organisation
The narrative is the backbone of your communications. We will dissect and evaluate your current narrative, and re-write your narrative using simple frameworks and guides. By the end of the week, we aim to have a well articulated narrative for your organisation that can be used across various mediums of communication.
Week 3: Collecting and writing stories from the field
This week you will learn how to collect and collate stories from the field - how to go about research and data collection in the communities you work with. We will then use frameworks and storytelling tools to write a story that can be used as a blog/ article/ SM post/ reports etc.
Week 4: Designing your pitch deck
With the narrative in place, this week we will focus on leveraging design to make a powerful funder pitch deck. We will work on simplifying your deck keeping the end user in mind, and presenting it with the right photos, design assets, and content.
Build your fundamental brand materials
This program will provide you with all the fundamentals you need to boost your team’s fundraising, PR, outreach, partnership, and recruitment goals. You will learn how to manage your brand and how to carry it forward across multiple channels of communication.
Next Program Date
Apr 17 - May 12
Duration
4 Weeks
Capacity
2 Organisations
Why clean up your brand kit?
Your organisation’s brand is a combination of words and visuals that best represent your work, ethos, and purpose. It is important for all members of your organisation to show consistency in your brand and represent one voice.
This program equips you with the fundamental tools and materials to build and consolidate several components that make up your brand. Once you have this in place, it will be easy for you to communicate will multiple stakeholders across mediums (conversations, materials, digital platforms etc.)
Program FEE: inr 3.9L +GST
What we will help you build
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Consolidated Brand Manual
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Strong Brand/Program Narrative
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Articulated Case Studies
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Ready-to-go Pitch Deck
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Simple frameworks to continue writing and designing at a high level
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Archive of Resources and Tools for to get you started on building more materials
The Blueprint Project is a capacity building initiative focused on providing social impact organisations training and implementation support across critical communication pieces to achieve their goals and outcomes.
Meet your FACILITATOR
PROGRAM details
This program will take you through our 6-stage process of building a robust Communications Strategy. Each week will have a combination of Masterclasses and 1-1 Sessions. In the masterclass you will learn about the weekly topic, the steps on how to achieve those goals with the tools and processes that will assist you in your tasks for the next two days. The 1-1 sessions will be check-ins to check progress, clarify doubts and roadblocks, and critique your work to help you complete your tasks. Every week, by Friday you will complete the task for that week’s topic area.
Weekly Masterclass
Mondays & Wednesday, 11am-12pm
1-1 Sessions
Tuesday & Thursday: 1 hour
Hours to dedicate
5-6 hours / week
Week 1: Identifying goals and barriers
The first step towards an effective communications strategy is understanding what you have set as goals for the organisation, so that your strategy can assist in achieving those goals. In week 1, we will share processes for identifying goals and barriers that will help us articulate what we need to focus on and leverage through communications.
Week 2: Idea generation and prioritisation
This week we will wear our creative hats and ideate on all the components that need to go into our communications strategy. From designed materials to events to PR, we will generate a wish list of ideas. We will then engage in a strategic prioritisation exercise to shortlist what we can do and achieve over the year.
Week 3: Calendaring and resource allocation
We will design and build a year long communications calendar with the shortlisted ideas. We will also discuss and assign time, resources, funds that need to go into each of them. By the end of this week we will have a clear plan of action with the budget and resources required to execute on the strategy.
Week 4: Constructing your digital strategy
Since digital outreach is a critical facet of communications for us, we will focus this week on learning about how we can boost our digital presence in-house. We will learn quick tips on how to create content and develop and plan and calendar for your digital outreach.
Program 1
Build your 12 month plan now!
In 4 Weeks, you will walk away with your annual strategy for 2023-24, plus have all the templates, systems and tools to build your iterative strategy for future planning. The annual strategy includes a plan of action for all elements of communication for your organisation (branding and design, PR, digital plan, events, storytelling etc.).
Next Program Date
May 8 - June 2
Duration
4 Weeks
Capacity
2 Organisations
Why invest in a comms strategy?
Having a clear annual communications strategy plan allows your organisation to leverage the power of communications to get you closer to your org's broader goals. A strategy helps your team be more organised and prepared for the year, and avoid fire-fighting at the last minute all the time.
In this program, you will be guided through a super easy process to put together a strong communications plan that is customised for your team's strength, available resources, and targeted organisational needs. It will also guide you on how to implement the plan yourself in-house for the next 8-12 months.
Program FEE: inr 2.5L +GST
Program 2
What we will help you build
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Full communications strategy deck
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Communications calendar for 8-12 months
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Detailed digital outreach calendar for the quarter
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Execution Framework to sustain the process
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Access to curated tools and resources for research, design, content, outreach, outsourcing, project management
Over the last 7 years, our team has been helping organisations achieve their fundraising, brand building, recruitment and program goals by leveraging communications. We are a small team doing targeted long-term projects. We have worked hard in helping the market change its perception of the role of communications & design, and begin investing more in research-backed solutions. This has been a slow change. There is still a lot more work to be done, and a lot more support needed. The Blueprint Project is our way to train + build capacity within orgs that are working on tight timelines and bootstrapped resources.
The Blueprint Project is the sole property of Studio Subu LLP. All Rights Reserved.
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