IMC Ladies' Wing is a Mumbai based initiative that brings women across the city together to work on targeted socio-cultural challenges each year. This was a short branding exercise for its annual theme — "Stronger Together". The them translates onto all events, initiatives and conferences curated during the year. The identity brings out the maturity of the team and the IMC brand, while preserving a youthful drive to it. Really fell in love with type and the way to lock up fits together.