Rangsutra works with over 2000 artisans and craftsmen across India creating high quality fabrics and textiles for local and international companies. All the artisans are shareholders in the organisation, and the products are ethically made from end-to-end. The brand was looking to articulate its USP and drive traffic to its online shop through a strong marketing website. I've designed a clean, light and warm experience, that stays true to Rangsutra's brand personality. Thin type, soft textures — something that brings the user closer to the fabric digitally. The user-flow of the website was constructed based on the research findings with our TG. The big takeaway was to highlight the sustainability & ethical process of making, while keeping the quality and experience of the products at the center.