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A 3-day immersive residency custom-designed for social impact organisations to leverage the power of communications to achieve their annual targets and goals.

When:
August 11-13 

Where: 
Kochi

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Registration Deadline
Aug 5

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Submarine conference 2022 logo
A black and white illustration of a submarine
Submarine is a unique comms-focussed bootcamp where we will deep dive into frameworks, tools and best practices in communications that are targeted towards strengthening your brand presence, fundraising efforts, program impact and team culture.

Our sessions are curated to give you a 360 degree understanding of all aspects of communications, from research, to content writing, to design, to conversion & outreach strategies. Submarine is structured to be a highly collaborative experience packed with workshops, brainstorms and feedback rounds.

The conference is designed as a unique 3 days 2 nights residency program that allows you to maximise your time with our team, our speakers and our participants. It will give you the space you need to process, reflect and strategise the way-forward for your organisation. 

To preserve the immersive experience of our conference, we will limit seats to max 30 members

Who is this conference for? 

SC2022 is specifically curated for members in communications and/or leadership roles at organisations driving social change across India.

Where is the 2022 Conference held?

We are hosting SC2022 at the Trident Hotel on Willingdon Island near Fort Kochi. All participants will be hosted in the hotel through the 3-day residency.

Participation Fee: INR 10,750

Your participation fee will include 2 nights stay and meals in Fort Kochi :)

 

Please click here and fill out the registration form. Our team will review your application and reach out to you once we confirm your seat. 

DEADLINE TO REGISTER: AUG 5

 

SESSIONS
1. The starter kit to strengthen your brand communications for fundraising and expansion.

This session will give you a comprehensive run down of all materials and assets you need to elevate your organisation’s brand experience across stakeholders. You will learn about why and how to build each of the materials with details about timelines and resources needed to invest. The checklist will help you feel confident and clear about how to devleop your org’s starter kit customised for its annual goals.

2. Customising your narrative pitch for different scenarios and stakeholder

Your pitch is your brand narrative. It acts as the core nucleus of your communication efforts. Everything you create needs a strong foundational narrative. The session will help you learn how build a powerful brand/program narrative, and customise it for varied usages and stakeholders. You will leave this session with a framework that you can confidently use and that can adapt to your org requirements.

3. Improving your program’s design and outcomes through effective HCD (Human-Centered Design)  practice

Developing your program using human-centered design (HCD) can help create solutions centered around the needs, interests and aspirations of the people you are designing for. This session will unpack the various aspects of the HCD approach (Principles, Process, Mindsets, and Tools) and how those come together to create human centered solutions that improve the effectiveness and sustainability of programs. It will also introduce a few tools that can help you try out some HCD methods in your own programs.   

4. A simplified execution plan to document and showcase outcomes and impact (qualitative)

Qualitative impact plays a critical role in engaging with external stakeholders like funders and potential partners. This session will take you through the specific role that videos, photos, stories, qualitative information play in creating a level of understanding, empathy and urgency in the work that your organisation does. You will get guidelines on how to collect qualitative data, and an execution plan on how to put it together to present to your stakeholders. 

5. Structuring a comprehensive annual communications strategy that adapts with your org goals

This session addresses the need for and power of a strong communications strategy. You will engage in a step by step process on how to build a strategy for your organisation, how to monitor it, and how to iterate on it as the year progresses. The session includes tips on how to get all departments in the organisations involved and contribute to your strategy.

6. Building a digital outreach plan that is flexible, and executable in-house

While we know that having a strong digital presence is an absolute necessity for our organisations, we often get intimidated by the medium. This session demystifies the process of getting your digital platforms set up, and introduces you to simple and powerful ways to leverage the various digital channels that you have. This includes steps to create a digital plan, how to implement on the plan, how to set up your SEO, what and how to measure, and how to stay agile and iterative along the way.

7. Demistifying the creative process to meet deadlines

The hardest part of the creative process is taking it to the finish line. This session will provide a framework to brainstorms and implementation sprints that will make you feel in control of the process and confident to deliver top quality creatives within set deadlines. It will help you manage time, manage expectations with external collaborators in the creative process, and keep you on track to achieving your targets.

8. The foundation of constructing an in-house communications team for the future

Getting the right resources is critical in achieving your communication goals. Depending on the needs and stage of your organisation, we will recommend the most impactful and cost-effective ways to achieve your goals. This could range from outsourcing a large part of your comms to building a full-suite robust in-house communications team. We will help you plan for and source the right mix so that you can get started with your newly designed strategy!

THURSDAY

12-3pm: Arrivals + Lunch

3-3.45pm: Meet & Greet
3.45-4pm: Opening + Intro

4-4.30pm: Session 1

4.30-5pm: Workshop (Sess 1)

5-5.20pm: Questions &A

5.20-5.30pm: Stretch Break

5.30-6.15pm: Session 2

6.15-7pm: Workshop (Sess 2)

7-7.15pm: Reflections Sharing

7.15-7.30pm: Wrap 

FRIDAY

7.30-9.30am: Breakfast

9.30-10am: Unstructured Hang

10am-10.45am: Session 3

10.45-11.15am: Workshop (Sess 3)

11.15-11.45am: Q&A

11.45am-12pm: Stretch Break

12-12.45pm: Session 4

12.45-1pm: Q&A

1-3pm: Lunch + Unstructured Hang

3-3.45pm: Workshop (Sess 4)

3.45-4pm: Reflections

4-4.45pm: Session 5

4.45-5.30pm: Workshop (Sess 5)

5.30-5.50pm: Q&A

5.50-6pm: Wrap

SATURDAY

7.30-9.30am: Breakfast

9.30-10.15am: Session 6

10.15-10.30am: Q&A

10.30-10.45am: Stretch Break

10.45-11.15am: Session 7

11.15-11.30am: Q&A

11.30-12pm: Session 8

12-12.20pm: Q&A

12.20-12.30pm: Stretch Break

12.30-1.15pm: Reflections

1.15-1.30pm: Closing

AGENDA
SPEAKERS
image of Meghna Rakshit COO and business strategy head at Studio Subu

Meghna Rakshit

COO, Business & Strategy Head

 Studio Subu

black and white image of Harish Subramanian CEO and Creative Head of Studio Subu

Harish Subramanian

CEO, Creative Head

Studio Subu

Image of Noella Cresence Head of media and outreach at Studio Subu

Noella Cresence

Head of Media & Outreach
Studio Subu

Image of Rimjhim Surana senior consultant for research and content at Studio Subu

Rimjhim Surana

Sr. Consultant, Research & Content
Studio Subu

ABOUT US

Studio Subu focuses on solving communication challenges faced by organisations in the social impact space. We specialise in building creative solutions that are targeted towards specific fundraising, brand building, recruitment, and program delivery goals. 

Studio Subu has engaged with over 100 organisations since 2015 through its services, training & capacity building programs and short courses. Our partner organisations work across the field of Health & Nutrition, Education, Youth Leadership, Water, Housing, Road Safety, Community Development, Gender Equality, and Women Empowerment.


Learn More

PAST CONFERENCE HIGHLIGHTS
PAST PARTICIPANTS

321 Education Foundation
Adhyayan Foundation
Angira
ATMA
Barefoot College
CoolCoach
Enabling Leadership
Entrepreneurs Associates
Foster and Forge Foundation
Global Partnership for Social Accountability
Hagdarshak Empowerment Solutions Pvt. Ltd.
Independent Strategists

International Innvation Corps (U. of Chicago Trust)
iTeach Schools
Labour India Gurukulam
Leadership For Equity

Learn to Play, Botswana

Life Lab

Moi Namaste
Piramal Foundation
Quest Alliance
Rangsutra
Reach
Sahyadri College of Engineering & Management

Simple Education Foundation

SNEHA Mumbai

Sriguruji Art Academy

St. George Educational Trust

Sutradhar India

Teach A Class Foundation

Teach For Bangladesh

Teach For India

The 4th Wheel

The Apprentice Project

Udhyam Learning Foundation

Vivekanand Vaidyak Pratishthan

"The structure that was brought into even looking at what worked and didn’t work, was something that really helped me. It helped me cascade the layers of what we do at Life Labs and understand why things worked and why they didn't." 

LIFE LABS
Aditya Ramachandran, Partner Development Manager

"Through the workshops, it has become clearer that the communication down the chain is equally important as the communications for our public persona and products."

RANGSUTRA

Sumita Ghose, Founder and Managing Director