A 3-day immersive residency custom-designed for social impact organisations to leverage the power of communications to achieve their annual targets and goals.
Submarine is a unique comms-focussed bootcamp where we will deep dive into frameworks, tools and best practices in communications that are targeted towards strengthening your brand presence, fundraising efforts, program impact and team culture.
Our sessions are curated to give you a 360 degree understanding of all aspects of communications, from research, to content writing, to design, to conversion & outreach strategies. Submarine is structured to be a highly collaborative experience packed with workshops, brainstorms and feedback rounds.
The conference is designed as a unique 3 days 2 nights residency program that allows you to maximise your time with our team, our speakers and our participants. It will give you the space you need to process, reflect and strategise the way-forward for your organisation.
To preserve the immersive experience of our conference, we will limit seats to max 30 members
Who is this conference for?
SC2022 is specifically curated for members in communications and/or leadership roles at organisations driving social change across India.
Where is the 2022 Conference held?
Participation Fee: INR 10,750
Your participation fee will include 2 nights stay and meals in Fort Kochi :)
Please click here and fill out the registration form. Our team will review your application and reach out to you once we confirm your seat.
DEADLINE TO REGISTER: AUG 5
1. The starter kit to strengthen your brand communications for fundraising and expansion.
This session will give you a comprehensive run down of all materials and assets you need to elevate your organisation’s brand experience across stakeholders. You will learn about why and how to build each of the materials with details about timelines and resources needed to invest. The checklist will help you feel confident and clear about how to devleop your org’s starter kit customised for its annual goals.
2. Customising your narrative pitch for different scenarios and stakeholder
Your pitch is your brand narrative. It acts as the core nucleus of your communication efforts. Everything you create needs a strong foundational narrative. The session will help you learn how build a powerful brand/program narrative, and customise it for varied usages and stakeholders. You will leave this session with a framework that you can confidently use and that can adapt to your org requirements.
3. Improving your program’s design and outcomes through effective HCD (Human-Centered Design) practice
Developing your program using human-centered design (HCD) can help create solutions centered around the needs, interests and aspirations of the people you are designing for. This session will unpack the various aspects of the HCD approach (Principles, Process, Mindsets, and Tools) and how those come together to create human centered solutions that improve the effectiveness and sustainability of programs. It will also introduce a few tools that can help you try out some HCD methods in your own programs.
4. A simplified execution plan to document and showcase outcomes and impact (qualitative)
Qualitative impact plays a critical role in engaging with external stakeholders like funders and potential partners. This session will take you through the specific role that videos, photos, stories, qualitative information play in creating a level of understanding, empathy and urgency in the work that your organisation does. You will get guidelines on how to collect qualitative data, and an execution plan on how to put it together to present to your stakeholders.
5. Structuring a comprehensive annual communications strategy that adapts with your org goals
This session addresses the need for and power of a strong communications strategy. You will engage in a step by step process on how to build a strategy for your organisation, how to monitor it, and how to iterate on it as the year progresses. The session includes tips on how to get all departments in the organisations involved and contribute to your strategy.
6. Building a digital outreach plan that is flexible, and executable in-house
While we know that having a strong digital presence is an absolute necessity for our organisations, we often get intimidated by the medium. This session demystifies the process of getting your digital platforms set up, and introduces you to simple and powerful ways to leverage the various digital channels that you have. This includes steps to create a digital plan, how to implement on the plan, how to set up your SEO, what and how to measure, and how to stay agile and iterative along the way.
7. Demistifying the creative process to meet deadlines
The hardest part of the creative process is taking it to the finish line. This session will provide a framework to brainstorms and implementation sprints that will make you feel in control of the process and confident to deliver top quality creatives within set deadlines. It will help you manage time, manage expectations with external collaborators in the creative process, and keep you on track to achieving your targets.
8. The foundation of constructing an in-house communications team for the future
Getting the right resources is critical in achieving your communication goals. Depending on the needs and stage of your organisation, we will recommend the most impactful and cost-effective ways to achieve your goals. This could range from outsourcing a large part of your comms to building a full-suite robust in-house communications team. We will help you plan for and source the right mix so that you can get started with your newly designed strategy!
12-3pm: Arrivals + Lunch
3-3.45pm: Meet & Greet
3.45-4pm: Opening + Intro
4-4.30pm: Session 1
4.30-5pm: Workshop (Sess 1)
5-5.20pm: Questions &A
5.20-5.30pm: Stretch Break
5.30-6.15pm: Session 2
6.15-7pm: Workshop (Sess 2)
7-7.15pm: Reflections Sharing
9.30-10am: Unstructured Hang
10am-10.45am: Session 3
10.45-11.15am: Workshop (Sess 3)
11.45am-12pm: Stretch Break
12-12.45pm: Session 4
1-3pm: Lunch + Unstructured Hang
3-3.45pm: Workshop (Sess 4)
4-4.45pm: Session 5
4.45-5.30pm: Workshop (Sess 5)
9.30-10.15am: Session 6
10.30-10.45am: Stretch Break
10.45-11.15am: Session 7
11.30-12pm: Session 8
12.20-12.30pm: Stretch Break
COO, Business & Strategy Head
CEO, Creative Head
Head of Media & Outreach
Sr. Consultant, Research & Content
Studio Subu focuses on solving communication challenges faced by organisations in the social impact space. We specialise in building creative solutions that are targeted towards specific fundraising, brand building, recruitment, and program delivery goals.
Studio Subu has engaged with over 100 organisations since 2015 through its services, training & capacity building programs and short courses. Our partner organisations work across the field of Health & Nutrition, Education, Youth Leadership, Water, Housing, Road Safety, Community Development, Gender Equality, and Women Empowerment.
PAST CONFERENCE HIGHLIGHTS
321 Education Foundation
Foster and Forge Foundation
Global Partnership for Social Accountability
Hagdarshak Empowerment Solutions Pvt. Ltd.
International Innvation Corps (U. of Chicago Trust)
Labour India Gurukulam
Leadership For Equity
Learn to Play, Botswana
Sahyadri College of Engineering & Management
Simple Education Foundation
Sriguruji Art Academy
St. George Educational Trust
Teach A Class Foundation
Teach For Bangladesh
Teach For India
The 4th Wheel
The Apprentice Project
Udhyam Learning Foundation
Vivekanand Vaidyak Pratishthan
"The structure that was brought into even looking at what worked and didn’t work, was something that really helped me. It helped me cascade the layers of what we do at Life Labs and understand why things worked and why they didn't."
Aditya Ramachandran, Partner Development Manager
"Through the workshops, it has become clearer that the communication down the chain is equally important as the communications for our public persona and products."
Sumita Ghose, Founder and Managing Director
For any questions, please write to firstname.lastname@example.org
Photo Credits: Suraj Katra
Typeface Credits: Shiva Nallaperumal