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Guide to
Submarine Conference Bengaluru 2024

A quick guide to help you navigate the 3 days of Submarine. In this page you will find everything you need to know about the conference and how to prep for it. 

Venue

7, 4th Main Rd, Stage 2,
Domlur, Bengaluru, Karnataka 560071

Google Map Location

Submarine Bengaluru Whatsapp Group

Scan this QR code to join the Submarine WhatsApp group with the rest of your cohort members for quick updates on all conference related information. 

Conf Timings

Aug 28, Wednesday | 9.30am - 4.30pm

Aug 29, Thursday | 9.30am - 4.30pm

Aug 30, Friday | 9.30am - 3.30pm

  • Ananya Gupta. Dharohar Charitable Foundation

    Anthea Lobo. Project FUEL

    Anu Priya Babu. Dakshin Foundation

    Bhagyashree Gandhi Deshpande. Vikalpa

    Bhawani Bhatt. Dharohar Charitable foundation

    Deborah C. Good Business Lab

    Dharmaraj Solanki Information Technology Learning Hub

    Donboklang Majaw. Sauramandala Foundation

    Kaivalya Rajaram Dandekar. Lokmanya Public Charitable Trust

    Kamiya Bolya. Dharohar Charitable foundation

    Karthik BJ. Gubbachi Learning Community

    Kashmira Dubash. ITDP India

    Kruti Dalal. ARMMAN

    Kshipra Ajrekar. Dalberg Global Development Advisors

    Laressa Gomez. Trickle Up

    Meghna Chawla. Foster and Forge Foundation

    Muhammed Shafi PP. IndiVillage Foundation

    Natasha Sharma. Community Design Agency

    Nidhi R Vatsa. Pehlay Akshar Foundation

    Osheen Jain. STEM Maker Bhavan Foundation

    Preethy Rao. Gubbachi Learning Community

    Shaiza. Foster and Forge Foundation

    Shashank Mittal. Community Design Agency

    Shweta Thampan. ARMMAN

    Sushmita. Good Business Lab

    Yogesh Subhash Waghchoure. Pehlay Akshar Foundation

  • We are always interested to learn about the different ways Submariners go on to build powerful communications after the conference. We host several interactions across the year to exchange learnings, ideas and insights within our 80+ member group.  You will all be added to our Ex-Submariners Whatsapp group where members are constantly sharing tools, resources and insights. 

    We also offer specialised 1-1 assistance for Orgs where the Studio Subu team will  help you apply the frameworks and tools shared during Submarine in a strategic and systematic way. 

    Learn more about this program on the link below. In case you have any other questions, please ask any of the Studio Subu team members at the conference. 

    Comms Advisory Support 

    Year-long support for organisations who are working at a nascent and/or bootstrapped level and looking for customised assistance on how to strengthen their communication methods for raising funds, building partnerships.

  • What to wear?

    There is no particular dress code. You will be spending long days at the venue participating in workshops, discussions and activities. Prioritise comfort over anything else. The space is centrally air-conditioned and may get slightly cold sometimes. Carry a shawl or a light jacket just in case.

    Should I bring my laptop for the Submarine Conference?

    No, you won't need your laptop for the 3 days of the conference. In case you need to refer to or work on some of your organisational collaterals to implement some learnings, feel free to carry a laptop. But otherwise, you won't need it.

    How long does it take to travel from the airport to Bangalore International Centre?

    Travel time by car from both T1 and T2 airports to the BIC takes approximately 1 hour 20 minutes. You can get Uber/OLA or pre-paid cabs from the airport. A cab ride costs approximately ₹700 to ₹1000 (depending on time and traffic conditions).

    Is there any pre-read or homework before the conference?

    There is no pre-read or homework before the conference. The only recommendation is to clear your calendar for the 3 days you are with us and plan for the rest of your team to hold the fort while you are gone, so that you can be fully present (physically and mentally) for all sessions.

    Which meals are included during the conference?

    You'll get lunch, coffee, tea, and snacks all day.

  • We are a small team doing targeted work for organisations driving social change. We have been working hard in helping the market change its perception of the role of communications & design, and begin investing more in research-backed solutions. This has been a slow change. There is still a lot more work to be done, and a lot more support needed. Over the last 9 years, our team has engaged with over 200+ organisations through its services, training & capacity building programs and short courses. Our partner organisations work across the field of Health & Nutrition, Education, Youth Leadership, Water, Housing, Road Safety, Community Development, Gender, and Women Empowerment.

    The Studio Subu team will be with you across the 3 days of the conference. Reach out to us with any questions you might have or to just say hi!

    Partner, Head of Strategy & Business
    meghna@studiosubu.com

    Meghna Rakshit

    Senior Design Researcher
    rhea@studiosubu.com

    Rhea Antony

    Senior Visual Designer
    gayatri@studiosubu.com

    Gayatri Shah

    Head of Operations
    siddhika@studiosubu.com

    Siddhika Nagwade

    Partner, CEO / Creative Head
    harish@studiosubu.com

    Harish Subramanian

  • When we say Submarine is a 3 day immersive conference, we mean it.  The 3 days will be peppered interactive workshops, discussions and some solo reflection time, in addition to the power-packed sessions we have lined up for you. We also have dedicated time for Submariners to chat and get to know each other's work. 

    We encourage participants to not use their laptops during the conference, unless absolutely necessary. The idea is to stay locked in to the sessions and conversations through out. (We have unlimited coffee and tea to help

    with this :)

    We have also intentionally built the conference schedule to accommodate for Mumbai's infamous peak hours. We start early and end early. Feel free to explore the city after sessions end for the day. 

  • Getting to WeWork

    From the Airport:

    You can get Uber/OLA or pre-paid cabs from the airport. Travel time by car from both T1 and T2 airports to the BIC takes approximately 1 hour 20 minutes. You can get Uber/OLA or pre-paid cabs from the airport. A cab ride costs approximately ₹700 to ₹1000 (depending on time and traffic conditions).


    Closest Metro Station:

    Swami Vivekananda Station is the closest metro station from BIC. You can take an auto rickshaw from the metro station to BIC. It will take approximately 10 mins by rickshaw from the metro station.  
     

    When you arrive at the venue, let the reception staff know that you are a Studio Subu Submarine Conference Participant. They will guide you to the conference hall.

    Where to Stay

    1. Grand Residency Hotel & Serviced Apartments, Bandra West
    2. 
    Galaxy Cabin Stay
    And Dormitory, Bandra West
    3. Bloom Boutique, Bandra West
    4. Nap Manor Hostels, Santacruz

    5. Indie Stays, Kalina

  • Mumbai has something for everyone. Whether you're an art enthusiast, food lover or a history buff, this city will leave you mesmerized with its vibrant culture, heritage buildings and endless cuisine options from all over.

    Feel free to team up with other Submarine members with similar interests and explore the city after each day of sessions. Here are some Studio Subu approved recommendations for things to see and places to eat across the city. 

    Food & Drinks

    Soul Fry (Goan food) Bandra

    Totos Pub. (Classic Rock Pub) Bandra

    Madras Cafe (South Indian) Matunga

    Military Cafe (Parsi) Fort

    Cafe Mondegar (Parsi) Colaba

    Woodside Inn (Pub) Bandra/Colaba

    Koolars. (Irani Cafe) Matunga

    Amar Juice Centre (Fast Food) Juhu

    Sneha (Kerala food) Mahim

    Haji Ali Juice Centre. (Fast food) Haji Ali

    Mag Street Cafe (Multi Cuisine) Colaba

    Ram & Shyam Chaat (Chaat) Santacruz

    Khau Galli. (Street Food) Ghatkopar

    Gomantak (Malvani Cuisine) Dadar

    Arts & Culture

    Jahangir Art Gallery (Art Gallery) Fort

    Bhaudaji Lad Museum (Mumbai History) Byculla

    Prithvi Theatre (Live Theatre) Juhu

    Taj Hotel  (Architecture) Colaba

    Kitab Khana (Bookstore) Fort

    CST Station (Architecture) Fort

    Marine Drive (Mumbai skyline) Churchgate

    Carter Road (Ocean view) Bandra

    Colaba Causeway (Shopping) Fort

    Kala Ghoda Arts Precinct (Arts) Fort

  • Hope you've had an awesome Day 1! Below you will find the decks for both sessions on the two topics covered on building a powerful toolkit and an effective comms strategy.

    Session 1 Slide Deck

     

    The starter kit to strengthen your brand communications for fundraising and expansion

    Session 2 Slide Deck

     

    Structuring a comprehensive annual communications strategy that adapts to

    your org goals

    Additional Resources

  • Day 2 was all about diving deeper into the how to effectively craft powerful stories and deconstruct the creative process. Below you will find all the deck slides for the 2 sessions. 

    Session 3 Slide Deck

    Customising your narrative pitch for different 
scenarios and stakeholder

    Session 4 Slide Deck

    Structuring a comprehensive annual communications strategy that adapts to

    your org goals

    Additional Resources

  • On day 3 we dived into how to plan and effectively capture impact on ground, through both words and visuals.  We then discussed how exactly to build a solid comms team and inlvolve the right members to execute a comms strategy. Find the decks for session 5 & 6 below. 

    Session 5 Slide Deck

    A simplified execution plan to document and showcase outcomes and impact (qualitative)

    Session 6 Slide Deck
     

    The foundation of constructing an in-house communications team for the future

Agenda

This session will give you a comprehensive run down of all materials and assets you need to elevate your organisation’s brand experience across stakeholders. You will learn about why and how to build each of the materials with details about timelines and resources needed to invest. The checklist will help you feel confident and clear about how to devleop your org’s starter kit customised for its annual goals.

The starter kit to strengthen your brand communications for fundraising and expansion.

SESSION 1

This session addresses the need for and power of a strong communications strategy. You will engage in a step-by-step process on how to build a strategy for your organisation, how to monitor it, and how to iterate on it as the year progresses. The session includes tips on how to get all departments in the organisations involved and contribute to your strategy.

Structuring a comprehensive annual communications strategy that adapts to your org goals

SESSION 2

Your pitch is your brand narrative. It acts as the core nucleus of your communication efforts. Everything you create needs a strong foundational narrative. The session will help you learn how build a powerful brand/program narrative, and customise it for varied usages and stakeholders. You will leave this session with a framework that you can confidently use and that can adapt to your org requirements.

Customising your narrative pitch for different 
scenarios and stakeholder

SESSION 3

Sometimes, the hardest part of the work is the actual "building" process. 
This session will provide a framework to use to build your materials from 
start to finish. In addition, we will deep dive into the fundamentals 
of design. By the end of the workshops you should feel more in control 
of the process and confident to deliver top quality creatives within set deadlines. The process will help you manage time, manage expectations 
with external collaborators in the creative process, and keep you on track 
to achieving your targets.

Demystifying the creative implementation process

SESSION 4

Qualitative impact plays a critical role in engaging with external stakeholders 
like funders and potential partners. This session will take you through the specific role that videos, photos, stories, qualitative information play in creating 
a level of understanding, empathy and urgency in the work that your organisation does. You will get guidelines on how to collect qualitative data, 
and an execution plan on how to put it together to present to your stakeholders.

A simplified execution plan to document and showcase outcomes and impact (qualitative)

SESSION 5

Getting the right resources is critical in achieving your communication goals. We will recommend the most impactful and cost-effective ways to achieve your targeted org goals. This could range from outsourcing a large part of 
your comms to building a full-suite robust in-house communications team. 
We will help you plan for and source the right mix so that you can get started with your newly designed strategy!

The foundation of constructing an in-house communications team for the future

SESSION 6

9.30am -10: Meet & Greet
10am-10.45: Opening + Intro
10.45am-11.15am: Session 1
11.15-11.30am: Break
11.30-12.15pm: Workshop
12.15-12.45pm: Reflections
12.45-2pm: Lunch
2-2.45pm: Session 2 
2.45-3.30pm: Workshop
3.30-3.45pm: Break
3.45-4.15pm Q&A
4.15-430pm: Recap + Wrap

Wednesday

9.30-10am: Recap & Intro to Day 2
10am-10.30am: Session 3 (Part 1)
10.30-11.30am: Workshop
11.30-11.45pm: Break
11.45-12pm: Session 3 (Part 2)
12-1230pm: Workshop
12.30-12.45pm: Reflections + Summary
12.45-2pm: Lunch
2-2.45pm: Session 4 
2.45-3pm: Q&A
3-3.15pm Break
3.15-4.15pm: Workshop
4.15-4.30pm: Reflections + Wrap

Thursday

9.30-10am: Recap & Intro to Day 3
10am-10.45am: Session 5
10.45-11.15am: Planning Time + Q&A
11.15-11.30pm: Break
11.30-12pm: Session 6
12-1230pm: Q&A
12.30-12.45pm: Reflections
12.45-2pm: Lunch
2-2.45pm: “What Next” Discussion 
2.45-3.15pm: 3-day recap + Thoughts
3.15-3.30pm Closing + Wrap

Friday

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