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Brand
Strengthening
Bootcamp

For SVP NGOs

A 3-day immersive residency custom-designed for social impact organisations to leverage the power of communications to achieve their annual targets and goals.

Supported by

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When?

Aug 31 – Sep 2

Where?

President Hotel, Colaba

Registration

Applications are now closed

What's inside the bootcamp?

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The bootcamp is a unique communications-focussed residency where we deep dive into frameworks, tools and best practices in communications that are targeted towards strengthening your brand presence, fundraising efforts, program impact and team culture.

The bootcamp is structured to be a highly collaborative experience packed with workshops, brainstorms and group critique spaces. Our sessions are curated to give you a 360 degree understanding of all aspects of communications, from research, to content writing, to design, to conversion & outreach strategies.

Leave with clarity, confidence and a clear action plan on how to speak, write and visualise better.

We will focus on giving you simple processes, easy-to-implement action plan to get you started on your own. These tools will help your team craft a more powerful brand story, know how to customise pitches for various stakeholders, create stronger materials, and streamline the way your org communicates.

Our ultimate goal with the bootcamp is to build capacity in you 
(and in-turn, your org) to effectively integrate stronger communication and design practices into organisation’s workflow across departments.

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Agenda

Thursday

12-2:30pm: Arrivals + Lunch
2:30-3.00pm: Meet & Greet Activity
3.00-3:45pm: Opening + Intro
3:45-4.15pm: Session 1
4.15-5pm: Workshop
5-5:15pm: Break
5.15-6pm: Session 2 
6-6.45pm: Workshop
6.45-7.30pm: Q&A
7.30-7.45pm: Recap + Wrap
8.30pm : Dinner Together

Friday

7.30-9.30am: Breakfast Together
9.30-10am: Recap & Intro to Day 2
10am-10.30am: Session 3
10.30-11.30am: Workshop
11.30-11.45pm: Break

11.45-12.15pm: Reflections
12:15-1pm: Round Table Discussions
1-2.30pm: Lunch

2.30-3pm: Warm up + Zone in

3-3.30pm: Session 4 (Part 1)
3.30-4pm: Workshop

4-4.15pm: Break

4.15-5.15pm: Session 4 (Part 2)
5.15-6.15pm: Workshop
6.15-6.45pm: Q&A + Recap
8pm: Dinner Together

Saturday

7.30-9.30am: Breakfast Together

9.30-9.45am: Recap + Intro to Day 3
9.45-10.15am: Session 5 
10.15-10.45am: Workshop
10.45-11am: Break

11-11.30am: Session 6
11.15-11.45am: Q&A
11.30-12:15pm: Q&A

12.15-1pm: Reflections & Closing

Sessions Details

 Session 1  
The starter kit to strengthen your brand communications for fundraising and expansion.

This session will give you a comprehensive run down of all materials and assets you need to elevate your organisation’s brand experience across stakeholders. You will learn about why and how to build each of the materials with details about timelines and resources needed to invest. The checklist will help you feel confident and clear about how to devleop your org’s starter kit customised for its annual goals.

 Session 3  
Customising your narrative pitch for different scenarios and stakeholder

Your pitch is your brand narrative. It acts as the core nucleus of your communication efforts. Everything you create needs a strong foundational narrative. The session will help you learn how build a powerful brand/program narrative, and customise it for varied usages and stakeholders. You will leave this session with a framework that you can confidently use and that can adapt to your org requirements.

 Session 5  
A simplified execution plan to document and showcase outcomes and impact (qualitative)

Qualitative impact plays a critical role in engaging with external stakeholders like funders and potential partners. This session will take you through the specific role that videos, photos, stories, qualitative information play in creating a level of understanding, empathy and urgency in the work that your organisation does. You will get guidelines on how to collect qualitative data, and an execution plan on how to put it together to present to your stakeholders. 

 Session 2  
Structuring a comprehensive annual communications strategy that adapts with your org goals

This session addresses the need for and power of a strong communications strategy. You will engage in a step by step process on how to build a strategy for your organisation, how to monitor it, and how to iterate on it as the year progresses. The session includes tips on how to get all departments in the organisations involved and contribute to your strategy.

 Session 4  
Demistifying the creative implementation process

Sometimes, the hardest part of the work is the actual "building" process. This session will provide a framework to use to build your materials from start to finish. In addition, we will deep dive into the fundamentals of design. By the end of the workshops you should feel more in control of the process and confident to deliver top quality creatives within set deadlines. The process will help you manage time, manage expectations with external collaborators in the creative process, and keep you on track to achieving your targets.

 Session 6  
The foundation of constructing an in-house communications team for the future

Getting the right resources is critical in achieving your communication goals. We will recommend the most impactful and cost-effective ways to achieve your targeted org goals. This could range from outsourcing a large part of your comms to building a full-suite robust in-house communications team. We will help you plan for and source the right mix so that you can get started with your newly designed strategy!

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100+ Past Participants

Across Healthcare, Youth Development, Women & Child Safety, Education, Road Safety, School Strengthening, Sanitation, Leadership training, Climate and Environment. 

321 Education Foundation
Adhyayan Foundation
Akanksha Foundation

Aangan Trust
Alokit
Angira

Ashraya Foundation for Children
ATMA

Bala Vikasa
Barefoot College
CoolCoach
Enabling Leadership
Entrepreneurs Associates
Foster and Forge Foundation

Femme First Foundation
Global Partnership for Social Accountability
Hakdarshak Empowerment Solutions 

Independent Strategists

India Fellows

International Innvation Corps (U. of Chicago Trust)
iTeach Schools
Labour India Gurukulam
Leadership For Equity

Learn to Play, Botswana

Life Lab

Mantra4change

Moi Namaste

Nalandaway Foundation
Piramal Foundation
Quest Alliance

Rangsutra
Reach
Sahyadri College of Engineering & Management


 

Sanjhi Sikhiya

Simple Education Foundation

SNEHA Mumbai

Sriguruji Art Academy

St. George Educational Trust

St. Willibrord Innovative Schools

Sutradhar India

Teach A Class Foundation

Teach For Bangladesh

Teach For India

The 4th Wheel

The Apprentice Project

TYCIA

Udhyam Learning Foundation

Vedica Scholars

Vivekanand Vaidyak Pratishthan

Vratya Foundation

“[It] gave us an exhaustive set of tools that one could customise based on the context they are communicating in. I believe the efficiency it's going to bring in my team’s, as well as my own functioning, is going to be strong.”
 iTeach Schools 
Soumya Jain, CEO
"Each session had a learning and doing component in the form of workshops. It helps not only in processing the learning but also in knowing how it might get implemented"
 Sanjhi Shikhya 
Kanwaraj Singh, Communications Manager 
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About the team behind the bootcamp

We are a small team doing targeted for organisations driving social change. We have been working hard in helping the market change its perception of the role of communications & design, and begin investing more in research-backed solutions. This has been a slow change. There is still a lot more work to be done, and a lot more support needed. The bootcamp was created to allow us to reach more organisations 
at a faster pace and share our learnings in a simplified, tangible manner.

Over the last 8 years, our team has engaged with over 150+ organisations through its services, training & capacity building programs and short courses. Our partner organisations work across the field of Health & Nutrition, Education, Youth Leadership, Water, Housing, Road Safety, Community Development, Gender, and Women Empowerment.

Facilitators

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CEO, Creative Head
Studio Subu

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COO, Business & Strategy Head
Studio Subu

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We've limited the bootcamp to 25 seats

Reserved for SVP NGOs

Applications are now closed

When is the bootcamp?

Aug 31 – Sep 2

Do I need to pay for the bootcamp?

One of Social Venture Partners India (SVP) key priorities for this year is to strengthen their partner NGOs' communications efforts. The entire 3 day residency bootcamp for your organisation will be covered by SVP India. Your organisations will only need to bear the basic travel costs. 

Who is the bootcamp for?

The bootcamp is designed to fit the needs of NGOs of all sizes, and experience levels. Whether you have a bootstrapped 4-person team, or larger multi-city team, the processes and frameworks is flexible to adopt. To maximise learnings from the bootcamp we recommend having a leadership-level member from your org to attend it. In the past we have had CEOs, Founders, Fundraising Heads, and communications managers part-take in our bootcamps.

For questions please write to us at
sherry.yezdani@svpindia.in or siddhika@studiosubu.com

What happens after the bootcamp?

12 weeks of continued support to help you implement what you've learnt

Our team at Studio Subu has designed a post-bootcamp implementation assistance plan that will be customised for each org.

The assistance will include:

 

  • 1-1 audit of your org’s current communications practice
     

  • 5 live demo sessions with to demonstrate how to effectively execute targeted components
     

  • 2 rounds of customised 1-1 feedback sessions to help you take your essential brand components to the finish line. 

All bootcamp participants will have the option to opt-in for this support. 

Investing in communications is going to be a gamechanger for your org

Having a strong communication and design practice is the foundation for building high impact solutions, especially in the social impact space. It is critical for our market to see them beyond the conventional, demarcated roles/functions in a “comms team”.

It plays a critical role in almost all areas of an organisation’s work. It makes or breaks your fundraising efforts, the team culture, and influences the success of your program’s impact on ground to a large extent. It helps you create experiences that are more immersive, articulate, cohesive. Investing in it allows you to build a deeper andmore meaningful connection with your stakeholders, your internal teams and your end users.
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The Brand Strengthening Bootcamp is the sole property of Studio Subu LLP. All Rights Reserved. For any questions, please write to mail@studiosubu.com

Video & Photo Credits: Suraj Katra & Bay101

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