Treelife Consulting provides accounting, taxation and legal services with a more deeper, interpersonal connection. The firm was looking to build a brand experience that felt less transactional and more warm and friendly. The identity has a light, inviting experience. The rings found in the bark of an old tree shows its age. I was inspired by the movement and the concept of those rings. It resonated with Treelife's philosophy — we grow as you grow. 

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